At Pure Waste,
we measure profits only in the wellbeing of the planet.
We use textile waste, the otherwise valueless material, to upcycle it back into premium quality products.
We have chosen to concentrate on
cotton, since it’s the most used yet least recycled fabric, and demands an unbearable amount of water to grow.
The roots of the company stretch out from the strong Nordic tradition of
recycling. We draw motivation from the clean and pure environment of our native Finland. We first began experimenting with industrial leftover materials with our first-born Costo – a company that specializes in sustainable textile accessories. We were committed to make only
ecological and otherwise ethical choices – without compromises. So when we couldn’t find a fabric that was 100 % ecological, we decided to do it ourselves.
THE PURE WASTE PHILOSOPHY
We, at Pure Waste, think that all of our doings have an impact on
something. We know that sustainability and quality go together. We believe that fashion and ecological thinking should go together too.
Therefore, we strive to do things in the most ecological and ethical way
The name “Pure Waste” is our promise to only use materials that would
otherwise go to waste. It’s also our wish to challenge the whole perception
of waste. Pure Waste is recycling upgraded. This is our vision – to recreate
the fashion industry, and lead it into the future of recycling. We want to
industrialize textile recycling globally as a common practice.
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